We all understand the important premise that the more credit union services a member uses, the less likely that member will move his or her account(s) elsewhere. This results in a member that is more likely to stay with the credit union for many years to come.
Five Star is a marketing campaign designed not only to expose your membership to the many services your credit union offers, but to also entice them to sign up for more of your services. Examples of services include checking accounts, car loans, IRAs and home equity loans. The member is awarded a “star” with each service he or she participates in. The goal is to have a member sign up for 5 different services. The more “stars” the member has, he is rewarded with incentives such as lower car loan rates or higher CD rates. This win-win situation creates an on-going relationship in which your member continues to turn to your credit union for future financial needs.
We can design a customized Five Star marketing campaign for your credit union. We will work with you to determine the additional member services that will benefit your credit union. This successful campaign will ensure continued membership participation as well as financial stability for your credit union.